Column Writing:
Whether you are a blogger, aspirant thought leader or simply trying to get your message across, then understanding the essentials of writing opinion pieces is a key skill.
This one-day course takes you through the basics of column writing and is followed up with coaching support until your work is published.
This training is aimed at individuals who need to write columns for advocacy and public relations.
Course outcomes
The column writing training will address aspects such as:
understanding the media landscape
understanding story structures
building skills to promote confident column writing;
increasing understanding of thought leadership.
Date: Tuesday 11 October 2016 Time: 09h00 – 16h30 Venue: frayintermedia offices, 180 Technology house, cnr Victory Road and Rustenburg Road
Social Media
Do you want to use social media strategically for business goals? Do you want to understand which platforms are best for your audiences? Are you confident in crafting messages on these platforms? Enrol for an advanced social media course to boost your online communications.
Course Objectives
The social media training will address aspects such as:
Understanding how different SM platforms work
Developing social media strategy that guides content and policies;
Reviewing Ethics and social media (Do’s and Don’ts)
Writing for the web
Course Content
In our social media training we look at:
ways to reach your target audiences effectively and timeously through suitable social media platforms.
developing a social media policy and strategy where participants have to pen their social media objectives; both personal and organisational and then find a way to draw the line on what’s appropriate and shareable.
Date: Tuesday 25 October 2016 Time: 09h00 – 16h30 Venue: frayintermedia offices, 180 Technology house, cnr Victory Road and Rustenburg Road