CLIENT: WAN-IFRA
Re-establishing Digital Media Africa for the World Association of Newspapers
Once a year on each continent, The World Association of Newspapers and News Publishers (WAN-IFRA) hosts a Digital Media conference and regional Digital Media Awards to discuss innovations in news publishing and honour the best innovators in revenue generation.
But they had a problem: recently their African events had struggled to find a foothold, with 2017’s events having to be cancelled. WAN-IFRA needed a new driving force behind their event, so they selected frayintermedia as the first partner, globally, to manage the events externally.
We oversaw all the logistics going in to the event from securing delegates, to designing trophies, to managing the A/V and branding. Guests were secured from across Africa and speakers joined from as far as England and Sweden.
The conference took place on the 23rd of November, 2018, with the awards happening that night. frayintermedia handled all of the media for the event, which was featured in multiple publications and heavily documented on social media. WAN-IFRA hailed the event as a great success, anticipating an even bigger one in 2019.