CLIENT: KAS Media Africa

How do you assess the use of values in communications?

 

This was the objective of the Konrad-Adenauer-Stiftung (KAS) Media Africa’s Election bridge evaluation.

 

KAS approached us to monitor social media around elections in southern Africa. The project included the assessment of the manifestos and communications from, and media pieces of, four political parties in South Africa, Uganda, Tanzania and Ghana. The goal was to look at value-based communications, and assess the impact of KAS’s curriculum and training in the target nations.

 

To do this, we designed a custom methodology to incorporate both qualitative and quantitative aspects of the research and produce analytical insights. The project culminated in a rigorous report to KAS, with recommendations to help them refine their activities.